is finished, at least to the extent that I’m okay with where it’s at. The company’s owner can use it without being ashamed and I can move on to other projects. The goal of the site was simply to make an attractive online “business card” for an independent film and television production company based in Los Angeles.

My personal goal was to complete a more complex design for a site as well as build a server from scratch and then host the site on said server. This task took far longer than I want to admit (for a lot of reasons), but I was greatly aided by the Slicehost articles. (The need for custom email addresses for the domain was accomplished through Slicehost/Rackspace’s email hosting service. A service I can’t speak highly enough about. If you need email, look into it. It’s cheap too.) Once completed, I needed to settled on a design. I took the approach of “I’m not sure where this is going, but I’ll know it when I get there.”

I wanted the site to be somewhat unique from a visual standpoint. All the site needed to do was look good as a backdrop to a display of video clips and still images. I knew we’d use YouTube to host the videos since that’s the easiest way to insure folks who are sent links to videos can view the videos without running into browser/plugin type problems. That settled, when the company’s owner sent me the logo, I knew I wanted to somehow base the site around the logo. I imagined that logo on a blank, black TV screen late at night. Or, a dark movie theater, just before the show begins…. I wanted the site to capture that feeling of expectant promise somehow. I browsed the Web and stormed my brain and eventually settled on using 3D Parralax background effect from

Having jiggered that into submission, I browsed the Web and stormed my brain some more for a way to display the video clips. Enter the AnythingSlider jQuery Plugin. (Again from CSS-Tricks. Thanks twice gents!)

All in all, I can say that 1. I’m no designer, but, 2. I am proud of how the site turned out, and the process has definitely spurred me on to take learning design more seriously. To that end, I’ve already begun exploring Twitter’s Bootstrap. It’s an intriguing prospect to be able to design attractive, professional looking sites at a rapid pace. Another lesson I learned from this process was just letting go and moving on from a project. There are tweaks I’d like to make, rejiggerings, additions, deletions, etc. I’ve held off though. I’ve held off even making a few very basic adjustments, like shifting everything down 15 pixels or so from the top. Enough is enough. I’ll come back to this without doubt, but I figure if I move on, I’ll learn more and be better for it for v.2.